The possibility of creation is expanded.
HOYU, A PREMIER HAIR COLORING COMPANY, has not only earned the largest market share in Japan, but is also one of the leading providers of hair color and hair care products in more than 70 countries.
As an ambassador of the joys of hair coloring, Hoyu’s slogan “COLOR YOUR HEART” expresses our desire to add dimension to people’s lives through an extensive line of innovative hair color and hair care products. With a strong business background and an unending passion for coloring and caring for hair, Hoyu marked its 100th anniversary in February 2005.
Determined to stay ahead of the latest trends, Hoyu has continually introduced products that have been heralded as unprecedented in its field. In addition to providing high-quality products, we strive to lead the way by setting high standards for ourselves and utilizing cutting-edge technology to develop more user-friendly products.
PRODUCTION
EXCEEDING ALL EXPECTATIONS WITH OVER A CENTURY OF EXPERIENCE AND RESEARCH
At Hoyu, we believe that to provide high-quality products, we must also be the first to create and maintain values for the hair color and hair care market. With more than a century of research dedicated to developing the hair colors of the future, we are constantly working hard in every field of R&D, manufacturing and logistics.
RESEARCH AND DEVELOPMENT
One in eight Hoyu employees works in R&D
At Hoyu, we believe that to provide high-quality products, we must also be the first to create and maintain values for the hair color and hair care market. With more than a century of research dedicated to developing the hair colors of the future, we are constantly working hard in every field of R&D, manufacturing and logistics.
AN ENVIRONMENT FRIENDLY COMPANY
Preserving the environment while developing user-friendly products
Our Seto and Sakuragaoka factories are set in lush natural environments and we are proud to be involved in numerous efforts to relieve environmental impact. The Seto Factory acquired ISO14001 accreditation in 1999 and the Sakuragaoka Factory in 2007. With hydrothermal oxidizing devices installed soon after, Hoyu also has the ability to treat its waste substance in-house.